Notty’s is a fast-casual Italian food brand that’s creating an entirely new food category with their Italian Burrito. By combining classic Italian ingredients with the portability and appeal of a handheld format, Notty’s has carved out a unique niche that resonates with modern, flavor-forward consumers.
Campaign Expertise
Average Marketing Tenure
The Challenge
Notty’s was founded by Chris Ewing, former CEO of Shari’s Berries and other unicorns, who launched the first location in South Lake Tahoe to prove out his bold concept: an Italian-inspired burrito packed with flavor, personality, and broad market appeal. After early traction and multiple iterations, Chris was ready to expand—but knew he needed a strategic partner to help scale the brand.
Though he had a strong product and a clear vision, Chris had never worked with a marketing partner before. There was no go-to-market strategy, no social media presence, and only loose brand direction. The website was managed by an offshore team, which led to major reliability issues, including expired security certificates that took the site offline entirely.
As he prepared to grow beyond a single location, Chris turned to Advantagy to help define the brand, build a scalable marketing foundation, and drive awareness in a market where differentiation is critical.
What did Advantagy do
Notty’s and Advantagy shared a common goal: to take a proven concept and scale it with intention, clarity, and creative impact. That alignment made the partnership a natural fit. Advantagy began working with Notty’s in early 2024, focusing on two core workstreams: brand development and foundational marketing execution.
Brand Development – Advantagy partnered closely with Chris to evolve Notty’s early concept into a distinct, scalable brand. This included refining the visual identity, tightening the menu, and aligning the brand voice with its bold, rebellious personality.
Marketing Execution – With no existing marketing systems in place, Advantagy launched a comprehensive go-to-market effort. This included:
- Building a local SEO foundation and implementing a review gathering strategy
- Relaunching and securing the website after major downtime caused by offshore mismanagement
- Activating social media channels and partnering with influencers whose content drove over 500,000 views
- Creating promotional videos, graphics, and other creative assets
- Planning and promoting the grand opening event, which drew strong community turnout
- Providing ongoing strategic consulting to guide Notty’s marketing direction and future expansion plans
Together, these efforts transformed Notty’s from a single-store startup into a brand with growing buzz and a foundation built for scale.
The Results
- 300% growth in revenue
- Over 500,000 views on social content
- 100% SOX compliance in Settlement process automation
- 200+ reviews gathered in the first 30 days
- Ranked #1 for "Italian Burrito" helping them take advantage of being a first mover in this space
