Eventlyst is a nationwide online marketplace that connects event hosts with local vendors offering a wide range of party and event rentals, such as furniture, décor, lighting, and tableware, through a streamlined digital platform. It enables renters to browse and book instantly, while providing vendors with inventory management, instant payouts, and automated customer communication.
Campaign Experience
Average Marketing Tenure
The Challenge
Eventlyst, originally known as For the Love of Parties, had recently undergone a name change, significant business model change and needed to reposition its brand to reflect its new marketplace approach.
The company faced the challenge of differentiating itself in a crowded events industry. New rental enterpreneurs were trying to find clients on social media but otherwise had nowhere to share their unique inventory. Traditional rental houses and newer online competitors charge a premium and are crowding out new entrants. Renters often get stuck in an archaic rental process.
While the Eventlyst platform offered clear value to both renters and vendors, brand recognition was limited, and the outdated identity made it difficult to attract trust and credibility at scale. Their primary growth objective was to accelerate vendor signups, since expanding the range of available products was critical for marketplace liquidity. At the same time, they needed to boost visibility among renters in order to drive demand and spark the marketplace flywheel.
Eventlyst was seeking strategic guidance on how to refresh their brand, sharpen their positioning, and create a marketing plan that would bridge the gap between vendors and renters to unlock sustainable growth.
What did Advantagy do
As a new brand, Eventlyst didn’t have a lot of brand or domain equity to leverage. Much of their marketing work was going to start from scratch and required extensive upfront lift before they would see results. Our work included:
Brand and Site Architecture Support: Guided the rebrand from For the Love of Parties to Eventlyst, including improvements to site structure to better showcase vendors and inventory.
Content Strategy: Built a targeted content plan around core product categories and the top 20 geographic locations to capture renter demand and improve organic visibility.
Link Building: Developed and executed link building campaigns focused on location pages to strengthen domain authority and search rankings.
Vendor Outreach: Partnered with local rental shops through direct outreach campaigns to drive vendor signups and expand available inventory.
SEO Optimization: Applied technical and on-page SEO best practices to increase keyword rankings and support long-term organic traffic growth.
These initiatives established a strong foundation for Eventlyst’s online presence and positioned the brand for sustainable growth.
The Results
- Monthly visitor growth to over 10,000 monthly visitors
- Ranked for 6,330 Keywords
- Increased annual revenue by $200,000 in the first year.
