Pete Tkachuk is a veteran marketing and entrepreneurial leader with over twenty years of expertise in crafting growth strategies for startups and enterprises.
As Managing Partner at Advantagy, Pete oversees the firm’s growth strategy and business operations, drawing on his entrepreneurial insights as a co‑founder of Eventlyst.com and through his consulting work with numerous other startups.
In March 2016, he co‑founded Eventlyst.com, an event rental marketplace that leverages technology to connect local vendors with renters, and he continues to advise on platform development and vendor partnerships.
In February 2018, Pete joined Victorious SEO as Head of Sales, where he led sales strategy and partnerships at the two‑time SEO Agency of the Year, expanding the agency’s footprint and refining client acquisition frameworks.
Pete’s deep expertise in digital marketing and go‑to‑market strategy enables Advantagy clients to implement data‑driven campaigns, optimize customer acquisition costs and achieve scalable growth across digital channel.
“Advantagy was created with the idea of using strategic guidance paired with technical excellence to give our clients a true market advantage. With increasing commoditization and competition, siloed marketing channels continue to underperform compared to an omnichannel strategy that attracts customers in all phases of their buying cycle.”