TruckSite.com is a family-owned and operated used commercial truck and equipment dealership based in Sacramento, California, offering a wide selection of work-ready vehicles, from garbage and fire trucks to sweepers and cranes, backed by in-house service, repair, and financing support. With over 60 employees and an inventory exceeding 400 units, they emphasize integrity, quality, and seamless customer experience for municipalities and businesses across the United States.
Campaign Expertise
Average Marketing Tenure
The Challenge
TruckSite was spending thousands of dollars each month, sometimes reaching five figures, on third-party lead platforms like TruckTrader.
While these channels brought in traffic, the cost was high and offered little long-term return. The leadership team recognized that continuing to rent visibility wasn’t sustainable and made the decision to invest in building their own direct lead funnel.
However, their website, built on a custom platform, posed significant limitations. Its structure made technical SEO difficult, which hindered search visibility and organic growth. Without strong rankings or a self-sustaining funnel, TruckSite’s lead generation remained dependent on costly external sources.
What did Advantagy do
Our work with TruckSite began by tackling the foundation—technical SEO. Their custom-built website presented a range of challenges, and implementing fixes wasn’t quick, but it was essential. Over the following months, we worked through a long list of technical issues that had been holding back their organic visibility.
Once the groundwork was laid, we shifted gears to focus on content and authority. We rewrote their core pages to better match user intent and launched a strategic link building campaign to boost relevance and trust in key commercial truck categories. When a major algorithm update hit in early 2025, we proactively refreshed their content to align with updated search behaviors and expectations.
The result? Rankings improved across the board, and the TruckSite team, encouraged by the momentum, brought us on to lead their paid strategy as well.
The Results
- 120% increase in organic traffic
- Top 10 average national ranking for "garbage trucks for sale" (highest priority and most competitive keyword)
- 210% increase in first page keywords
- Insight into channel metrics (lack of analytics prior to campaign)
- Ongoing experimentation across paid channels with early proof of ROI
